Understanding Search Engine Optimization – What It Is and How It Works

Search engine optimization has been the name of the game among Internet businesses nowadays. Since launching a website, an Internet business owner must take almost serious steps to ensure that it ranks well in search engine results and becomes visible to others. Search engine optimization could be the means of achieving this, and various Internet businesses have taken it up as one of the central marketing strategies. The name of the game in the SEO world is ‘Ranking No. 1 in Google’.

modern Internet business owners understand that millions of their clients and customers around the world use Google for online information about various products and services, and that is why it is wise to enlist the services of a search engine optimization specialist.

What is Search Engine Optimization?

In simple terms, search engine optimization is the process of making a website ‘Search-Engine-Friendly’ so that Google and other search engines are liable to index it with relevant content when an user searches for keywords or phrases in the site. The process could be as complicated as a full-fledged SEO audit of a website, the development of a platform and integration of all the necessary elements, or as simple as refining and enhancing the site’s content until it reaches that defining moment when Google hovers over it.

Why You Should Optimize Your Website

The crux of SEO lies in a website that is built with users in mind, not search engines. For example, while an Optimization specialist can get thousands of viewers by successfully driving traffic to a website, the return on investment for doing so is extremely low. A businessman or webmaster with a website designed to convert viewers into customers will realize that he or she will actually get more value for money if that website is designed and optimized for search engines instead of purely for site visitors. That is the only reason why web designers should understand the concept of search engine optimization before they begin to build a website.

SEO: The Overlooked Beginner’sTrack

Search engine optimization is important not only for getting found on Google but also for reaching your intended audience and converting them into customers. People look for information online with Google and Yahoo. Not appearing on these first-two search engine results pages can cost you business and sales. You will need to know the algorithms of Google and Yahoo’s search engines so that you can optimize your website accordingly.

SEO: The Tracker

One of the main advantages of Google and Yahoo is that they provide extensive and detailed information about every aspect of their search engines. It is therefore imperative that any website designer you consider using adheres to these rules:

  1. Google PageRank (PR) is an important factor for your website’s rank. It is a measure that Google uses to score websites on a scale of 0-10. The ranks of websites with 10 being extremely better. You should therefore research and understand how PR works well with your website. Your website’s PR will determine your place in Google’s search engine results.
  2. Search Terms (Study) Learn what people are searching for in specific niches and sub-niches. These two fields are meticulously monitored by Google. This knowledge is vital. When building a website, you should carefully consider what content you need to feature on your website and then accordingly. If you have featured content that is not related to your website’s theme, then Yahoo and Google will not award your website with good ranks. Thus, your content should be related to the subject at hand with as much accuracy and depth in the content as possible.
  3. Link Building (Study)

Links are clickable texts or images that lead to other pages. The count of links a webpage contains, the number of root domains it has, the age of the links and the authority of the websites that are linked to it is extremely important. The links are like votes of confidence from other websites. Be mindful of websites linking to you that are of the same niche you are in. Image links are not read by search engines. Make sure that you analyze your link partners to find out which keywords they are using to attract traffic to their website. Image links are the ones that hold more weight and thus, can be wheeled with other types of links quite easily.

  1. Website Structure (Study)

The structure of your website should be kept simple and clean. This will make it easier for the search engine spiders to index your pages. Except having a proper URL, the other parts of your website should not be complicated. This is also equally important for human visitors. complexity in your website’s structure may make it difficult for a human to explore its pages.

It is always advisable to have your website maintained up to date and having the structures messed up, it will make it difficult for your website to secure a high position in search engines. Moreover, a disorganized and jumbled content on your website will not impress your potential customers and affiliates.